HOW TOWNEND FLORIST WORK WITH FUNERAL DIRECTORS.

Funeral Flowers, Fairly Done: Working Together to Support Families

When families experience a loss, they often turn to trusted professionals to help them through one of life’s most difficult times. As florists, we’re proud to work closely with local funeral directors to provide meaningful floral tributes that honour loved ones with dignity and beauty.

Lately, there’s been some concern raised online about how florists and funeral directors work together—suggesting that commissions taken by some directors mean families are being “ripped off.” We’d like to take a moment to explain how things really work at our florist.

Transparency, Respect, and Quality

Yes, in some cases, funeral directors do receive a small commission when they arrange flowers on behalf of a family. This is a long-standing practice, not a shady secret. It covers the time and coordination involved in making sure everything is ordered correctly and delivered to the right place at the right time—an extra bit of service for the families they’re supporting.

But more importantly: it does not affect the value or quality of the flowers you receive. The full amount you pay for a tribute goes into exactly that tribute. If we pay a small fee to the director, it comes from our profit—not from your flowers. We’re in this because we care.

Why It Works

Some families want to handle every part of the funeral themselves, and we’re always happy to speak directly and work with them. Others prefer to have the funeral director manage everything on their behalf—including flowers. We’re here for both.

When a funeral director places an order with us, they’re doing so on behalf of the family. They trust us to create something beautiful. And we make sure the flowers you see on the day reflect every penny of what you’ve paid—no less.

We’re Here for You

We know how important it is to get things right at such a sensitive time. Whether you order through a funeral director or come to us directly, we will always create something beautiful, appropriate, and filled with care.

Florists and funeral directors are not at odds—we’re on the same team, working to support you. We value honesty, craftsmanship, and kindness in everything we do.

If you have any questions about funeral flowers or how we work, we’re always here to talk.